Facebook (and general) analytics are a great asset when gauging what content your audience enjoys. Post Reach allows you to get an idea of how much of your audience is seeing your content or advertisements and Post Engagement gives you an idea of how many people interact with and enjoy your content. These sets of data are helpful in curating your content to maximize your potential on social media.
There are three main types of post reach -- organic, viral, and paid. Reach of all types will show you how many people have seen your content on their Facebook feeds, whether they have Liked or Followed your page or not (including if you are running paid advertisements) as when your fans interact with your content it will appear on their friends feeds as well giving you a wider reach. Post Reach can be a good benchmarker as well, showing you when your fans are most active, thus giving you a better idea of when to post curated content for maximum view and engagement.
With Post Engagement you see an increase in post reach when, as mentioned above, fans interact with or share your content. Post Engagement is an important metric, in my opinion, as it can help pinpoint more accurately what kind of content your audience enjoys seeing. Taking the extra step to react, comment, and especially share is so beneficial to businesses that rely on social media to be successful. As your Post Engagement increases you can curate your content more accurately alongside the Post Reach data to better maximize your view and engagement.
List of Pages Commented On : Teresa Joy's Art, Manley's Dragons And Exotics Pet Breeder (arachnid warning!), Dun Central Independent Game Studio
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