Defining your target market is an important step in beginning to market yourself. Knowing your target market will make defining audiences for ad campaigns much simpler and allow you a higher chance of reaching people that will find an interest in your business versus not limiting your market and allowing your advertisement to run too broadly could result in a waste of funds with little to no return.
For Whatwolf I have two target markets to define, one for the freelancing end and one for the streaming/gaming end. For the freelancing end, I have a few options as far as market choice goes, I can swing broad with my watercolor and acrylic illustrations and attempt to reach people 18-65+ with an interest in nature, art, and home decor or I could choose a niche within my art style and choose, say, people 18-35+ with an interest in art, animals, and commission work to find people within certain art communities online. On the streaming end I tend to aim for a limited audience, people 18-30+ with an interest in simulation, roleplaying, and occasional variety games and with the added rise in 'VTubers' I could utilize that to my advantage as I have been using a streaming avatar for over a year.
For Power Gamers D&D I have fewer options as far as my target market goes as it is a much more niche subject. For the most part I would say the audience we are aiming for varies slightly between the two campaigns, for the Legends of Lyria campaign I would go for people 18-35+ with an interest in horror, adventure, and storytelling and for our Auror Academy I would look for people 18-35+ with an interest in Harry Potter, magic, and storytelling.
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