Subway vs. Hungry Bear
While similar in targeted audiences there are some clear differences in the marketing used and the designs of the websites chosen. With both companies being sandwich based their offerings are mildly similar but you can see quickly that one company (Subway) has access to front and back end web developers to give their customers a more in-depth and visually stimulating view of their offerings while the other (Hungry Bear) has a simpler design that may have been set up by a third-party with limited access to update information.
Subway has a clear focus on informing their audience about their ethical, sustainable, and community efforts as well as current Covid information and their offerings of remote pick up. Their information is delivered in light, springish colors and large images of some of their offerings. Personally, I find the information and large blocks overwhelming though they do get the point across. On their about and history pages you can find their call to action and the history of the company's growth.
Hungry Bear on the other hand is extremely basic in its offerings, also utilizing the large block-style layouts though in a bold red with green accents. Information on the menus and catering are quickly and easily accessed. The about page, unfortunately, does not convey much information regarding the life and history of the deli and I was unable to find any clear call to action on the website.
Overall while having similar target audiences they are able to convey similar information in similar ways while still being distinctly different from one another. I do wish that the Hungry Bear website had more information accessible but I also know that front and back end web design isn't always the easiest beast to master.
No comments:
Post a Comment