Wk14-B: What we Learn from FaceBook Analytics

      Facebook has a wide range of important analytical information that you can access once you have reached 100 page likes at minimum. This information can help you plan when the best times to schedule posts or new information releases to ensure you get optimal engagement. Over the last month, I have been toying with post upload times and days of the week to get a wide spread of information to further help me figure out my page audience's trends.

     Despite my low health recently I have been making moves to keep up with semi-regular posts on my Whatwolf page to show off the new art I have finished and begin to drop hints towards accepting commissions soon. It has really shown in my analytics that I am posting rather sporadically and I am having varying results currently because of that. 

     For instance, let's take a look at my Post Reach and Post Engagement numbers. They are both currently in the red as you can see in the following screenshot. Now, this comes as a surprise to me as I legitimately thought I had been experiencing much more engagement and reach than the page was used to. Now, while that is technically true if you look at other analyses from the page with the views, likes, and follows being positive the engagement and reach have gone lower. This is telling me that I need to change how I present the posts, maybe try a new style of captioning, find ways to directly engage the audience despite not actively engaging via comments initially. 

     I am also seeing that my shares are not getting the attention that I had hoped they would. I was trying to use them to expand my audience into other areas that I am interested in but I am unsure if I will continue with this plan as a 'main' thought as it isn't giving my page the boost in views or engagement that I had hoped it would. On one hand, it's fantastic, knowing that my audience would prefer to interact with my creations versus the ones that I share from other pages but on the other, I was truly hoping for some small audience boosts via these posts.

   In conclusion, there are a lot of handy insights you can access through Facebook and Instagram analytics. Use them to your advantage to find the best times and days to post your content and learn how and when your audience is most likely to engage and your business page will succeed!