Analytics

Monday, May 24, 2021

Wk13-A: Online Advertising - Analysis of the Marketplace


      Due to using Facebook extensively in my personal life I see a lot of advertising and sponsored posts coming through my feed. Videos of their product in use usually catch my eye the quickest or posts that I don't initially realize are ads due to their casual nature. I tend to read or watch posts that use a lot of colors or no audio if they have an auto-playing video. I tend to find most auto-playing videos annoying as I'm usually listening to music or watching/listening to youtube while I browse and I find videos pause what I'm listening to and it can be rather jarring. Often when I click on the ads I am brought to the item in question through along convoluted URL making it difficult to share with others. 

     I am, unfortunately, extremely susceptible to advertising practices -- I see new shiny and I want new shiny; chicken nugget commercial? I need nuggies -- and do my best to keep aware of advertisements I interact with and why. Radio, TV, billboard, and magazine ads are my biggest trouble in life as I am less easily able to ignore that 'need' tugging at the back of my mind versus scrolling by a post or image and not paying attention to or hearing it. 

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